AI & Automation
The £0 AI stack that replaces a £3,000/month sales team — and works while you sleep.
Five tools, free or near-free, connected in one afternoon. Here's exactly how to build a lead generation machine that finds prospects, personalises outreach, follows up automatically, and updates your CRM — all without you touching it.
March 20268 min read→
The stack
Instantly.ai — email outreach at scale
Dripify — LinkedIn automation
HubSpot — CRM (free tier)
Zapier — connects everything
Claude AI — writes the messages
Sales
The 5-email cold sequence that gets replies from UK manufacturing MDs.
Not a template. A system. Here's the exact structure, timing, and language that works in the UK B2B market — with the psychology behind each step.
March 20265 min read→
AI & Automation
How to use ChatGPT to write a month of LinkedIn content in 90 minutes.
The exact prompt structure. The editing checklist. The scheduling system. Everything you need to go from blank page to 12 posts ready to publish — in one session.
Feb 20266 min read→
Marketing
Your B2B website is losing you deals. Here's why — and the 3-hour fix.
87% of B2B websites have no social proof on the homepage. 72% have a contact form as the only CTA. Here's the exact changes that move the needle fastest.
Feb 20264 min read→
Operations
The 10-minute Monday habit that keeps your pipeline alive.
One view. One filter. Five decisions. How to run a CRM check that actually changes what happens during the week — without spending your morning in spreadsheets.
Jan 20263 min read→
Sales
Why most B2B deals die in silence — and how to stop it happening to yours.
The follow-up gap kills more deals than bad products ever do. Here's the system that keeps you present without being annoying — and the psychology behind why it works.
Jan 20265 min read→
AI & Automation
I let AI run my outreach for 30 days. Here's what actually happened.
The results, the failures, the surprises. An honest account of running a fully automated B2B outreach campaign — what the AI got right, what it got wrong, and what I'd change.
Jan 20267 min read→
Marketing
The product catalogue mistake that costs UK manufacturers deals every week.
If a buyer can't find your spec sheet in 30 seconds, you've already lost the deal. Here's exactly how to structure a B2B product catalogue that actually converts.
Dec 20254 min read→
Operations
HubSpot vs Notion for a founder-led B2B: which CRM actually gets used.
The best CRM is the one you actually open. Here's an honest comparison for solo founders and small teams — built from using both in real client situations.
Dec 20255 min read→
Sales
Pricing too low is killing your B2B business. The uncomfortable truth.
Undercharging doesn't attract more clients — it attracts worse ones. Here's why premium pricing works in B2B and how to make the transition without losing existing revenue.
Nov 20255 min read→